Studios zoom in on small-budget films for profits

September 24th, 2008

Farhan Akhtar’s musical flick, Rock On, has been rocking for Anil Ambani’s Reliance Entertainment.

In the first week after its release, the movie, with a small budget of Rs 8-9 crore, has recovered its cost of production. Industry estimates the film to have earned over Rs 9 crore from box-office collections in the first week, with just 210 prints.

Small-budget films seem to be raking in the moolah for production houses. Little wonder that filmmakers like Ghai, Mahesh and Mukesh Bhatt and Pritish Nandy have over the years stuck to making small-budget films in the range of Rs 10-15 crore.

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